Alright. So, I was reading this article for a class about breast cancer awareness and merchandise tie-ins and it really got me thinking about what this means.
First of all I am just going to say that I am in no way against any kind of cancer research or fundraising for research, however, the more I think about this whole thing the more the gendered aspect comes to light. Even on our own campus the dig pink volleyball shirts were a little outrageous with volleyballs on the boobs. Overly sexualizing cancer and taking away the meaning of what the shirts were raising money for. But now they are making handguns that are pink with the ribbon engraved on them. The argument in the article reads, " There are millions of women in America who use firearms for personal protection, self defense and recreation. To suggest that these women would not want to show their support and solidarity for victims and survivors of breast cancer is unfortunate." Because buying a gun for self defense really shows how much you care about breast cancer?
Do guns have to be pink for women to want to buy them?
This is a disease that impacts both men and women but due to the pink color that is shown and seen everywhere our society places a female connotation on the illness.
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